FF404 tracks 404 errors from paid, email, and AI-driven traffic, alerts the right people, and helps you recover lost conversions from broken pages.
FF404 continuously monitors high-value traffic from ecommerce platforms, paid ad networks, email tools, organic channels, and AI assistants — including WooCommerce, WordPress, Adobe Commerce, Shopify, Google Ads, Meta, TikTok, Mailchimp, Klaviyo, HubSpot, Google, Pinterest, YouTube, X, ChatGPT, Claude, Gemini, Copilot, and Perplexity.
How it works
Start with a site-specific tag. FF404 listens for 404 hits, filters for high-intent traffic, routes visitors to better pages, and alerts the right marketers with context.
1. Track
Install a lightweight, site-specific tracking tag on your site. It listens for visits to 404 pages and collects key context:
No heavy scripts. No complex setup. Just clear visibility into your 404 traffic.
2. Detect
FF404 doesn’t just log errors. It detects combinations of:
You see which campaigns, emails, or AI-generated links are sending valuable visitors into dead pages.
3. Recover
Optionally enable smart redirect rules:
You recover lost conversions in the moment, not after a dashboard review next month.
4. Alert
When FF404 spots a meaningful leak, it sends a targeted alert:
Alerts are built for marketers, not engineers. Plain language. Clear next steps. One-click to view the issue.
Start free and scale when you’re ready. Every plan detects high-value traffic hitting missing pages and alerts you as fast and as frequent as you choose — built by a frugal developer for equally frugal marketers.
Prove the value on one site and get a daily reminder of missed opportunities.
Monitor multiple domains with real-time alerts, campaign intelligence, and stakeholder routing.
Acquisition, lifecycle, and operations leaders rely on FF404 to surface costly mistakes before campaigns burn budget or damage customer trust.
“Within the first week FF404 caught three dead landing pages and saved a $40k product launch.”
“We went from discovering broken journeys days later to fixing them in minutes.”
“FF404 alerts are the fastest signal that something is wrong with our high-intent funnel.”
“Our merchandising team fixes 404s before customers even notice them now.”
“The ability to trigger alerts by campaign source paid for itself in one day.”
“Email journeys are complex and FF404 is the only tool that watches every touchpoint.”
“We no longer find out about campaign mislinks from angry customers on social.”
“Setup took under an hour and the alert routing fits perfectly into our workflows.”
“We finally have a shared scoreboard for digital experience issues across teams.”
“FF404 integrates with our alerting workflow so nothing slips through the cracks.”
“We keep dozens of campaigns live without worrying about broken links anymore.”
“The attribution notes in each alert make it easy to triage issues with our partners.”
“Broken affiliate links used to cost us thousands—now FF404 spots them instantly.”
“Donor campaigns are time sensitive and FF404 is our watchdog during peak season.”
“We finally have clean visibility into which UTM sources trigger the most 404s.”
“Alerts are contextual and actionable so our engineers can patch issues right away.”
“We monitor dozens of client accounts simultaneously without adding headcount.”
“FF404 catches the obscure broken flows that churn high-value customers.”
“We treat FF404 alerts like mission control for every launch weekend.”
“Real-time alerts mean our UA team can fix issues before CPI spikes.”
Get quick answers about deployment, routing, and how FF404 keeps your marketing spend safe across every channel.
Most teams deploy the tag through their existing GTM or script loader in under an hour, with alerts flowing immediately.
Yes. Configure FF404 to notify specific owners via email based on rule conditions.
FF404 tracks paid, email, affiliate, and organic channels, highlighting the source, medium, and campaign tied to each 404.
No dedicated engineering is required. Marketing and operations teams manage rules and alerts directly from the dashboard.
The lightweight beacon runs asynchronously, adds less than a kilobyte to page load, and respects performance budgets.
